Case study: Canary Wharf magazine

Style him:

This page is a dedicated section of the magazine to men’s fashion. This already brings in a new appeal from a less likely audience as we know the overall audience profile consists of a female population. Despite having a general audience profile that you are aware of, it’s best to try open up the potential to reach out to all groups so to increase sales

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"Leather goods":

Zooming in on one of the small articles that appear here, “leather goods” covers a range of things that we assume the typical reader would know of or be interested in. iPhone cases, document pouches and personalized bracelets are small and expensive materialistic things that you would often find in the home of someone who would read this. I assume this kind of person to be working class but just about reaching into the upper living status and in a secure financial situation. A magazine would hardly appeal to someone who might not have enough comfort in their income to be concerned with the latest £85 bracelet from Acnestudios.  You can’t say that it’s not helpful though. They get price, company and location in one small article to the products they advertise without coming off as desperate to persuade which I think is quite a good quality to this entire magazine.

I feel that too often fashion is highly feminized and not available to men. This is something I think media coverage is now addressing a lot more.  By placing this article here it shows that “yes. Men’s fashion is now becoming a much more important topic and we will be covering it”. It’s informative and helpful! A range of clothing material shown here with websites, shops, prices and companies allow a feeling of verity to the reader which is often appreciated when it comes to such a large scale topic like fashion.